About Nicolas Lule | A Chicago Based Software Engineer

I build digital systems where code, growth, and AI work together.

Hi, I’m Nicolas. I’m a Full-Stack Growth & AI Engineer who blends hands-on software development with UI/UX, SEO, analytics, performance marketing, and AI-driven systems to build modern digital experiences that drive measurable growth.

My technical foundation started early with computer science, followed by Digital Systems and Electronic Engineering. That combination gave me early exposure to software, hardware, logic, and systems thinking, which still shapes the way I approach digital work today.

Built Through Practice, Refined by Experience

Since then, most of my growth has come from building, experimenting, learning, and working on real client and personal projects across different industries. I’ve learned by launching websites, web applications, SEO systems, UI/UX improvements, marketing campaigns, and CRO experiments, while helping both DTC and B2B brands turn messy digital systems into something clearer, faster, and more useful.

Strategy. Systems. Ownership.

Useful by Design

What drives me is simple: I like building things that are useful, clear, and measurable. I care about the details, but I also care about the bigger picture: how a product feels, how a customer moves through it, how technology can make the work easier instead of more complicated.

Real Products, Real Lessons

Beyond client and professional work, I also build and invest in my own digital products. Doing that gives me a practical, real-world view of product strategy, UX, SEO, payments, automation, operations, and what it takes to turn an idea into something people can actually use.

Strategy Meets Execution

I bring an owner’s mindset to the work because I don’t just build for others. I understand the balance between clean code, sharp design, speed, risk, customer experience, and business value. I bridge marketing, product, engineering, and AI with both strategy and hands-on execution.

Beyond the Work

I’m curious by nature, and that tends to pull me into things well outside my day to day work. These are a few of the experiences, curiosities, rabbit holes, and things I’ve picked up along the way.

I farmed before I wrote code: cows, horses, corn, tomatoes, cucumbers, watermelons, cilantro, broccoli, and more than I could reasonably fit here.

I started in programming, studied electronic engineering, and never really stopped writing software.

I can get deeply interested in something like sailing or aviation without needing to make it part of my life. Sometimes understanding it is enough.

My first business was selling watermelons. I’ve been selling something ever since.

If I can reasonably build, fix, install, or figure something out myself, I usually will.

I usually start with a map and a little history, then let the rest of the trip unfold from there.

A replacement part, old building, software bug, or business model can all become the same kind of rabbit hole for me.

I work in English and Spanish, sometimes in the same sentence.

I attended an afternoon computer course meant for teachers because it had empty seats, and ended up with a second high school diploma.

I’ve always been drawn to plant life, and I’ve picked up a thing or two about it over the years.