About Nicolas Lule | A Chicago Based Software Engineer

Full-Stack Growth Engineer

Hi, I’m Nicolas. I’m a Full-Stack Growth Engineer who blends hands-on development with strong UI/UX fundamentals, SEO, analytics, performance marketing, and AI-driven systems to build scalable, intelligent growth engines.

I specialize in designing and optimizing the entire growth funnel, from traffic acquisition and data infrastructure to conversion, retention, and revenue. My work lives at the intersection of code and strategy: custom web builds, technical SEO, CRO experimentation, analytics frameworks, high-performing landing pages, and LLM-powered automation for eCommerce and B2B brands.

I’ve led growth initiatives, shipped production-ready platforms, and helped teams turn fragmented tools into measurable, repeatable systems, often enhanced with AI workflows, predictive insights, and intelligent decision layers. Whether you need someone to architect a modern growth stack, operationalize AI across marketing and product, or bridge engineering and strategy, I bring both strategic perspective and hands-on execution.

Tech Stack

HTML CSS SCSS SASS JavaScript TypeScript JQuery Angular React Vue.js Bootstrap Foundation Tailwind CSS Material Design Skeleton Node.js Express.js Ruby Ruby on Rails PHP Django Flask GraphQL Jekyll PostgreSQL MySQL MongoDB SQLite Redis Git Docker Kubernetes AWS Azure Heroku Webpack Vite Electron BigCommerce Shopify WooCommerce Axios Lodash Formik Storybook JSON XML Figma Canva Adobe Photoshop Adobe Illustrator Adobe XD Affinity Designer Affinity Photo Sketch Optimizely Unbounce VWO

SEO Stack

Keyword Research Onsite SEO Offsite SEO Link Building Schema Structured Data Google Search Console Google Tag Manager GA4 (Google Analytics 4) Looker Studio Google Merchant Center Google Ads Facebook Ads Pinterest Ads Instagram Ads YouTube Ads TikTok Ads LinkedIn Ads Klaviyo Mailchimp SEMrush Ahrefs Moz Hotjar Screaming Frog Ubersuggest Sprout Social HubSpot Marketo Content Optimization A/B Testing Tools Core Web Vitals Optimization ChatGPT Gemini Zapier

I use this website to share my latest work, knowledge, and ideas - I hope you find it helpful.