Qué Pica!
A contemporary taqueria built around one mark: a chile that is also a bird. Tacos, tortas and burritos, a counter and the ordering experience, all from the same system.
A contemporary taqueria built around one mark: a chile that is also a bird. Tacos, tortas and burritos, a counter and the ordering experience, all from the same system.
Full color · huskFull color · whiteReversed · red
Full color · ink
English carries the message. Spanish carries the personality.
Confident, warm, a little mischievous. Clever without trying hard. A line should land for someone who speaks no Spanish, and land better for someone who does.
Not every line is a joke. The humour works because it arrives unannounced.
Never: forced translation · Spanish for its own sake · stereotype · a punchline every time
The same system running as a real ordering menu. Six categories, one tap to switch, every item priced and rated for heat on the brand’s own three-chile scale.
Configuring an item and the cart that receives it, shown together. Every option re-prices live, so the cost of a decision is visible before it is made.
A checkout short enough to finish one-handed. Switching to delivery reveals only the fields delivery actually needs.
Not the desktop layout made narrow. The grid becomes a list, categories scroll sideways under the thumb, and the primary action is pinned to the bottom of every screen.
Qué Pica!Pickup · 6th St